How to Set Up Help on Your Own Domain
Move your help centre off the vendor's URL and onto a hostname you own, with a valid certificate and no duplicate copy left indexed behind you.
Publishing and ranking a help centre
Getting your documentation onto your own domain, into search results, and findable by the people already looking for it.
6 guides
Free PDF
The Help Centre SEO Handbook
All 6 guides on publishing and ranking a help centre in a single PDF, plus a one-page checklist to print and a short opener on which three things matter most. Formatted to read on screen or on paper.
How to Choose Between help., docs. and support. Subdomains
Three words, one decision, and a rename later is a migration. What each subdomain signals to a reader, and how to pick the one that matches your content.
Should Documentation Live on a Subdomain or a Subdirectory?
The SEO argument is weaker than the operational one. Decide on what your infrastructure can actually serve, then handle the search consequences deliberately.
How to Add a Sitemap for a Help Centre
A sitemap is a list of the URLs you want indexed, with honest dates. Both halves of that sentence are where help centre sitemaps usually go wrong.
How to Get Help Articles to Rank
Help content ranks on intent match more than on effort. Take the phrasing from your own support inbox, give each question exactly one page, and structure the page for the reader who lands mid-way down it.
How to Add Search to Your Documentation
Choosing an index is the small decision. Synonyms, result snippets and a log of what returned nothing are what make documentation search usable.
Stop doing it by hand
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